Be The Brand
Move beyond the business and establish yourself as a credible entrepreneurial voice through a high-visibility, founder-led platform.
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Ready To Take Your Business Beyond Borders?
Thank you for the interest. Applications for Next Unicorn - Season 1 have closed. Follow us to hear when the next round begins.
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Move beyond the business and establish yourself as a credible entrepreneurial voice through a high-visibility, founder-led platform.
Gain insights from the RASA Group founder’s entrepreneurial journey, covering sourcing, product strategy, business economics, execution and scaling.
Be part of a season designed for 110M+ digital reach, supported by high-impact content, creator amplification and global PR.
Take your product, story and ambition beyond your existing market and gain exposure amongst consumers across India.
Step into a powerful network of investors, entrepreneurs, industry leaders and strategic partners. Build meaningful connections, discover new opportunities.
China’s business ecosystem moves at scale and speed. The Top 6 Founders unlock an exclusive Canton Fair experience, fully facilitated by RASA.
For the founders with the strongest potential, NEXT UNICORN opens the possibility of investment of up to ₹10 Crore from RASA Group, along with strategic guidance, business expertise and access to an ecosystem designed to support scale.
WHY CHINA?
China is a global business powerhouse where innovation, technology, supply chains and scale come together. For founders, it offers a front-row view of how businesses move faster, source smarter and turn innovation into opportunity.
Founders submit their business profile, growth journey, key achievements, milestones and vision.
The top 30 founders will be shortlisted and invited to Delhi to pitch their businesses.
Shortlisted founders present their business to Rahul Agarwal and the RASA leadership team at New Delhi. The top six move forward.
The six selected founders join Rahul Agarwal in China for a curated business immersion and Canton Fair experience, fully hosted by RASA.
The journey continues within the RASA ecosystem through strategic mentorship, practical business guidance and long-term growth opportunities.
Every year, thousands of entrepreneurs set out to build their own businesses. Many take the leap. Few manage to sustain their momentum. And only a handful make it to the next level. The challenge isn’t ambition.
What often stands in the way is access to the right guidance, experienced mentorship, global exposure, and a strong ecosystem that enables founders to make smarter decisions and avoid costly missteps.
While most platforms focus on celebrating ideas, NEXT UNICORN focuses on the people building them, identifying founders who have already begun their journey and giving them the opportunities and support to shape what comes next.
Frequently Asked Questions
Founders with businesses that have been operational for 1 to 3 years and are actively involved in running them.
Your business must be live, operational and demonstrate real market presence. Idea-stage startups are not eligible.
Founders from all industries are welcome, including D2C, technology, food & beverage, fashion, beauty, manufacturing, services and more.
30 founders will be shortlisted for the Delhi presentation, and 6 founders will be selected for the final NEXT UNICORN journey.
Direct mentorship from Rahul Agarwal, strategic business guidance, and an exclusive business immersion to China, including the Canton Fair.
The China business immersion is scheduled for October. The exact travel dates and itinerary will be shared with the six selected founders after the final selection.
The complete China business immersion, including flights, accommodation and the business itinerary, will be hosted by RASA.
No.NEXT UNICORN is exclusively for businesses that are already operational.
No. Applying to NEXT UNICORN is completely free.
Passport details and recent travel history help us assess eligibility and prepare for the international travel process. This information is requested only to facilitate the selection and travel planning.
Apply Now
Ready To Take Your Business Beyond Borders?
Thank you for the interest. Applications for this cohort have closed. Follow us to hear when the next round opens.
Your Application ID is . We have emailed it to you - please keep it for your records.